Marketing a New Product: Idea to Reality 4.0 from 0 reviews
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This three-lesson series documents the development and successful marketing of a new product line. "Marketing a New Product" is a primer on individual aspects of development, as well as a comprehensive overview of the entire marketing process. Recommended for second-and third-year marketing students. In three untitled programs.

NETCHE (Nebraska Educational Television Council for Higher Education), 1800 N. 33rd St., Lincoln, NE 68583, Phone: (402)472-3611, Fax: (402)472-1785, Email:, URL:

Available on Running time 23 minutes.

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