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Discusses the modern promotion techniques which influence our national tastes, along with the complete marketing story of peanut butter.

Phoenix Learning Group, 2349 Chaffee Dr., St. Louis, MO 63146, Phone: (314)569-0211, Toll-free: 800-221-1274, Fax: (314)569-2834, URL:

Available on Running time 12 minutes.

Cast and Crew

Documentary Films, Consumer Education, Food Industry
George Kaczender
Learning Corporation of America

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